Celebrating 30 years of educating youths on consumer topics, NCL’s LifeSmarts program heads to San Diego for its annual national competition

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April 17, 2024

Media contact: National Consumers League – Melody Merin, melodym@nclnet.org, 202-207-2831

Washington, DC – The 30th National LifeSmarts Championship, the youth consumer education program of the National Consumers League, kicks off tomorrow, Thursday, April 18, at Hyatt Mission Bay in sunny San Diego, California. The four-day annual event hosts students from across the United States competing for prizes while showcasing their knowledge of real-life consumer issues that focus on the five content areas: personal finance, consumer rights, technology and career readiness, health and safety, and the environment.

Each year, LifeSmarts competitors answer more than 3.5 million consumer questions about credit reports, recycling, nutrition, social media, state lemon laws, and everything in between. Students are quizzed on their knowledge of these subject areas during online competition. Top-performing teams then advance to statewide competitions, and state champion teams—as well as several wildcard teams—advance to the national championship held each year in a different American city.

This year’s competition in San Diego is set to be the largest event for the 30-year-old program—with 47 teams and 230 students from across the U.S. vying for prizes and the coveted championship title. Along with the students, 79 coaches and 80 volunteers will be joining the four-day event.

Last year’s competition—held in Cincinnati, Ohio—was won by the Maryknoll Spartans from Maryknoll High School in Honolulu, Hawaii, a first win for the Aloha State.

Visit the 2024 National LifeSmarts Championship for more information.

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About the National Consumers League (NCL)

The National Consumers League, founded in 1899, is America’s pioneer consumer organization.  Our mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad.  For more information, visit nclnet.org.