Final Four determined at annual national consumer literacy championship in San Diego – National Consumers League

April 23, 2018

Dallas, PA, Wichita, KS, Canaan, NH, Honolulu, HI represented at final LifeSmarts event

Contact: National Consumers League’s Carol McKay,, (724) 799-5392
For immediate release: Monday, April 24, 2018

San Diego, CA–Tomorrow in San Diego, the 2018 National LifeSmarts Championship will come to an end with four state champion teams heading to the final matches to vie for the national title. LifeSmarts ( is a national consumer literacy educational program and competitive scholarship opportunity, run by the National Consumers League (NCL), the nation’s oldest consumer watchdog organization. LifeSmarts is celebrating its 24th season this year, and the 2018 National LifeSmarts Champions will be determined by noon tomorrow and crowned at an awards ceremony following the final match.

The four semi-finalists are:

Pennsylvania: Dallas High School, Coach Kevin West (returning 2017 national champions)
Kansas: Maize South High School, Coach: Jean Conkling
New Hampshire: Mascoma Valley Regional High School, Coach: Shawn Joyce
Hawaii: ‘Iolani School, Coach: James Rubasch

NCL hosts the National Championship each April during Financial Literacy Month. This year, NCL brought the LifeSmarts National Championship to San Diego, where 33 state champion teams from as far away as Maine and as nearby as Los Angeles traveled to compete in a variety of competitions focused on consumer literacy.

The event will come to an end tomorrow with NCL crowning the 2018 national champion team at 12 noon PDT. Starting at 9 am PDT, the returning champs from Pennsylvania will face off against Kansas in the first match of the morning. New Hampshire and Hawaii will compete in the second semi-final. 

LifeSmarts is a free program in which teams of students begin competition online. Top-scorers progress to their state competitions, and state champion teams convene each April to compete in the National LifeSmarts Championship. For a complete list of state champions, visit

The 2018 National LifeSmarts Champion and other winning teams will walk away with prizes and scholarships. In addition to placing as a team, individual students have the opportunity to compete for scholarships for demonstrating knowledge in specific program topic areas. The top eight placing teams and top five individuals are recognized.

NCL thanks the sponsors who make the program possible, including Johnson & Johnson, Comcast NBCUniversal, UL, Western Union, American Express, Experian, and Intuit.

Throughout the 2017-2018 program year, more than 100,000 teens competed online for a chance to represent their states at the 2018 National LifeSmarts Championship. Players answered more than 3 million consumer questions in the online competition.

Streaming live online from San Diego tomorrow, Tuesday, April 24.

Watch this year’s final and semi-final matches live at!

9 am PDT – Pennsylvania vs. Kansas
9:45 am PDT – New Hampshire vs. Hawaii

The final match will begin immediately following the second semi-final match.

Follow the conversation on Instagram and Twitter at #LifeSmarts or


About the National Consumers League and LifeSmarts

The National Consumers League, founded in 1899, is America’s pioneer consumer organization. Our mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad. For more information, visit

LifeSmarts is a program of the National Consumers League. State coordinators run the programs on a volunteer basis. For more information, visit:, email, or call the National Consumers League’s communications department at 202-835-3323.