Advertising sports betting with smartphone notifications: what NCL learned and how regulators can act.
July 28, 2025: Following the growth of online sports betting and increased data documenting associated harms, NCL has released its first report on sports betting companies’ advertising practices. The report focuses on sports betting apps and how they use smartphone notifications to advertise to consumers. After concluding its study, NCL believes that sports betting companies’ use of push notifications for marketing purposes may violate federal law as a prohibited unfair practice. The full report is available here.







