AdvoCare settlement highlights FTC’s importance in protecting consumers from pyramid schemes

October 2, 2019

Media contact: National Consumers League – Carol McKay,, (412) 945-3242 or Taun Sterling,, (202) 207-2832

Washington, DC—Today, the National Consumers League, the nation’s pioneering consumer and worker advocacy organization applauded the Federal Trade Commission (FTC) for its successful investigation and settlement with multi-level marketing (MLM) company AdvoCare. The settlement, in addition to providing $150 million in relief to victims, implements a lifetime ban preventing AdvoCare from ever rejoining the MLM business.

The following statement is attributable to John Breyault, vice president of public policy, telecommunications and fraud at the National Consumers League:

Today’s settlement once again highlights the central role that the FTC plays in protecting Americans from illegal pyramid schemes. The FTC has a 45-year track record of winning favorable settlements and court judgements against pyramid schemes. In spite of this, many leading members of the direct selling industry continue to push a discredited bill that would dramatically undermine the Commission’s ability to protect consumers against companies like AdvoCare. 

Under the Orwellian name of the “Anti-Pyramid Promotional Scheme Act,” the bill would create a series of carve outs and safe harbors that would prevent the FTC from protecting consumers and entrepreneurs from all but the most blatant pyramid schemes.

Today’s actions by the FTC demonstrate the need for  continued  consumer protection under its existing authority. NCL opposes pyramid scheme legalization bills like the Anti-Pyramid Promotional Scheme Act, which is even now being peddled by industry lobbyists. We hope this bill will once again be stopped from gaining momentum by members of Congress.


About the National Consumers League

The National Consumers League, founded in 1899, is America’s pioneer consumer organization. Our mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad. For more information, visit