NCL urges timely action to require standardized alcohol content, nutrition and allergen labeling on beer, wine, and distilled spirits products

Media Contact: Lisa McDonald, Vice President of Communications, (202) 207-2829

Washington, DC – Having pressed the Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau (TTB) for over two decades to require alcohol labeling on beer, wine, and distilled spirits products, the National Consumers League today called for an expedited process to finalize and implement a new TTB rulemaking that will give consumers the same important facts about the content of an alcoholic beverage that is now is readily available on all other beverages, food products, and dietary supplements.

TTB’s rulemaking, published in the Federal Register on January 17, 2025, includes two proposed rules, both of which are necessary for the 62 percent of adult Americans who drink to make responsible drinking decisions. The first rule would require a standardized label, similar to the Nutrition Facts label commonplace on food and beverage products, that tells consumers the percentage of alcohol per volume, the alcohol content in fluid ounces, and the calories, carbohydrates, fat, and protein per serving. The second rule requires listing allergens in the alcoholic beverage, which is important to the 33 million people in the US who have at least one food allergy. Currently, manufacturers of TTB-regulated beer, wine, and distilled spirits are not required to declare the presence of major allergens which are used as ingredients or processing agents.

Noting that overconsumption of alcohol is a costly public health problem that has become much worse in recent years, as alcohol-related deaths have risen substantially, NCL stated that the proposed labeling rules are long overdue to protect the health and safety of the public. According to the latest estimates, alcohol accounts for 30 percent of all traffic crash fatalities in the US, is a source of empty calories that contribute to obesity, and excessive drinking increases the risk of liver disease, hypertension, cardiovascular disease, alcohol use disorders, certain cancers, and severe injuries.

“While NCL is pleased that TTB published these labeling rules, the agency has a long history of asking for public comments, holding listening sessions, and publishing proposed alcohol labeling rules that are never finalized,” said Sally Greenberg, NCL’s CEO. “This is why we are pressing for an expedited process, because the health and safety of the public is at stake.”

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About the National Consumers League (NCL)

The National Consumers League, founded in 1899, is America’s pioneer consumer organization.  Our mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad.  For more information, visit nclnet.org.