NCL urges swift passage of the TAKE IT DOWN Act

Media Contact: Lisa McDonald, Vice President of Communications, (202)- 207-2829

Washington, D.C. – Last week, U.S. Senators Cruz and Klobuchar reintroduced the TAKE IT DOWN Act, a bill that would make it illegal to post non-consensual intimate imagery (NCII) and require platforms to remove such content within 48 hours of notice. NCL strongly supports the TAKE IT DOWN Act and calls on the new Congress to prioritize swift passage of the measure. Last year, the legislation passed the Senate and was set to clear the House of Representatives, until Elon Musk intervened in end-of-year negotiations. 

“The TAKE IT DOWN Act has overwhelming bipartisan support. There’s no reason this can’t pass within the first 100 days.” said NCL Senior Public Policy Manager Eden Iscil. “Victims of NCII shouldn’t face pushback from digital platforms when they ask for the images of themselves to be removed. This bill would make that request a federal right.” 

The legislation also covers AI-generated NCII (i.e. deepfakes), a growing issue that can be just as damaging as in-person photography. 

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About the National Consumers League (NCL)

The National Consumers League, founded in 1899, is America’s pioneer consumer organization.  Our mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad.  For more information, visit nclnet.org.