NCL grooming a new generation of savvy consumers during NCPW and year-round – National Consumers League

March 7, 2010

Contact: (202) 835-3323,

Washington, DC – With the focus of this year’s National Consumer Protection Week (March 7-13) highlighting consumer education for every age – from grade school to retirement – the National Consumers League is reminding consumers, especially the youngest ones, that it pays to be “LifeSmart.” NCL, an official partner of NCPW, along with federal government agencies and other consumer organizations, runs LifeSmarts (, a national program for high school and middle school youth that tests students in grades 7-12 with questions about real-life marketplace issues ranging from personal finance, health and safety, the environment, technology, and consumer rights and responsibilities. So far in this 2009-2010 season, the program has recorded the highest numbers ever in its 16-year history.

What better time than National Consumer Protection Week for consumers to learn ways to manage their money wisely, protect themselves from scams, and be smart about credit,” said Lisa Hertzberg, program director of LifeSmarts. “We encourage consumers of all ages to visit the official NCPW Web site—and to log on to to get involved in LifeSmarts.”

The LifeSmarts competition begins online at the state level, where young consumers form teams and compete for spots at state championships across the country. State champions will go on to attend the National LifeSmarts competition in Miami, April 24-27.

“The current marketplace is a challenge for adult consumers,” said NCL Executive Director Sally Greenberg. “But at younger and younger ages, children are having an influence on how their families spend money.  Our LifeSmarts program, and the many resources offered by NCPW partners this year, recognize that we need to start educating our consumers when they are young. NCL is delighted to be a part of the official NCPW Steering Committee.”

During NCPW, consumer advocates join with federal, state, and local government agencies to devote a week to raising awareness about today’s consumers’ issues. This year’s efforts include free online resources, which can help consumers protect their privacy, manage money and debt, avoid identity theft, understand credit and mortgages, and steer clear of frauds and scams.

To learn more about the LifeSmarts program, contact Hertzberg at the National Consumers League at (202) 835-3323 or or visit


About the National Consumers League

Founded in 1899, the National Consumers League is America’s pioneer consumer organization. Its mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad. NCL is a private, nonprofit membership organization. For more information, visit