Crack down on Mislabeled Cheerios Welcome Action by FDA – National Consumers League

by Sally Greenberg, NCL Executive Director

 

Today’s news that the U.S. Food and Drug Administration appears to be cracking down on food manufacturers’ product claims that cross the line into “medical” is welcome to consumer advocates like the National Consumers League. Last fall, we sent a *letter to the FDA Commissioner Andrew von Eschenbach, complaining that the makers of Cheerios seem to be going too far with their cholesterol-lowering claims about the product. Looking at a big yellow box of Cheerios at the time, we saw that the manufacturer, General Mills, was boldly enticing consumers to “Join the Challenge and Lower Your Cholesterol 4% in 6 weeks.”  The back panel repeated the claim, and directed consumers to “Sign Up Today at CheeriosChallenge.com”Our beef with all this was that General Mills’ claims of lowering eaters’ cholesterol levels promises consumers a health benefit, merely by consuming Cheerios® breakfast cereal without accompanying changes in diet or lifestyle, and this type of “magic bullet” health claims aren’t allowed by the laws that the FDA enforces. Cheerios isn’t medicine; it can’t make claims that taking it has a health-improving affect.

So now that FDA has issued a *warning letter to General Mills about our shared labeling concerns, we are hopeful that: a. General Mills will clean up its act quickly and stop making misleading claims about its food products and b. this is a sign that those in charge of our very important federal regulatory agencies are interested in cracking down on similarly misleading claims, which are widespread in today’s marketplace.

For more than 100 years, NCL has been concerned about the misleading, deceptive labeling and marketing practices by food and other producers. NCL volunteers staffing a booth at the 1904 St. Louis World’s Fair demonstrated to fairgoers that canned green beans touted by food processors as a labor-saving home product were adulterated with green dye. Since then, NCL has continued to work tirelessly to ensure that foods, drugs, and other consumer products are safe, healthful, and effective; that their contents are presented clearly and completely; and that advertisements promoting them are fair and honest. We’ve voiced concern over misleading labeling in more recent years, such as those containing sloppily-used terms like “natural” and “fresh,” and we’ll continue to work to ensure the products marketed to consumers are fairly and accurately represented by their manufacturers.

Critics, such as the *NBC Today Show’s Dr. Nancy Snyderman, are suggesting that the FDA has better things to do than go after a cereal company on claims like this. But these critics are getting it wrong. Misleading labeling has plagued consumers for many years and comes at great risk to consumers, not only related to their health but to their pocketbooks. Consumers who are misguidedly confident they are getting a daily dose of cholesterol medicine every morning in their cereal may not seek expert medical guidance from their health care practitioners. Cheerios is not an acceptable substitute for quality medical care.

Further, the high-profile nature of what the FDA conveyed in this letter to General Mills, whose Cheerios is the most popular breakfast cereal, gets the federal agency a lot of bang for its buck and sends a message to other food companies that they mustn’t exaggerate claims about a food having the ability to cure diseases when foods cannot do that.

 

*Links are no longer active as the original sources have removed the content, sometimes due to federal website changes or restructurings.

NCL applauds FDA for warning General Mills for misbranding Cheerios – National Consumers League

May 13, 2009

Contact: 202-835-3323, media@nclnet.org

Washington, DC–In response to a letter of complaint sent by the National Consumers League (NCL) the U.S. Food and Drug Administration (FDA) has issued a warning letter to General Mills for the misbranding of its Cheerios cereal as a cholesterol-lowering product. In September of 2008, NCL’s Executive Director Sally Greenberg wrote to the FDA to complain about the “drug-like claims” on boxes of Cheerios cereal:

“General Mills on the front panel of its Cheerios® breakfast cereal label boldly entices consumers to “Join the Challenge and Lower Your Cholesterol 4% in 6 weeks.” The back panel similarly claims, “You Could Lower Your Cholesterol 4% in 6 weeks,” and directs consumers to “Sign Up Today at CheeriosChallenge.com” General Mills’ claim promises consumers a health benefit (i.e., lowered blood cholesterol levels) merely by consuming Cheerios® breakfast cereal without accompanying changes in diet or lifestyle. NCL understands that such “magic bullet” health claims are impermissible under the laws that your agency enforces and properly are reserved to cholesterol-lowering medications . . .”

The League, founded in 1899 as America’s oldest consumer group, has frequently filed complaints with the FDA on misleading claims, specifically, on manufacturers’ use of the words “healthy” and “natural” on food products and dietary supplements. NCL has also called attention to a manufacturers’ misuse of “low fat” and “fresh.”

The FDA’s warning letter to General Mills contains two significant findings, first informing Chairman and CEO of General Mills, Ken Powell, that “Your Cheerios ® product is misbranded . . . because it bears unauthorized health claims in its labeling.” Secondly, the FDA’s letter finds that “. . . your Cheerios® Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug because the product is intended for use in the prevention, mitigation, and treatment of disease.” As a result, FDA has informed Mr. Powell that Cheerios is therefore considered a drug and subject to drug regulation by the federal agency.

“We applaud the FDA for taking tough regulatory action in response to NCL’s letter last fall, highlighting the impermissible claims General Mills is making about Cheerios. Consumers deserve accurate information and truth in labeling in the products their families purchase and consume. General Mills should know better than to market its cereals with these false claims,” Greenberg said.

FDA’s letter instructs General Mills to correct its violations and to inform the regulatory agency what steps are being taken within 15 days of receiving the warning. For copies of the NCL letter and the FDA’s response, visit www.nclnet.org.

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About the National Consumers League

The National Consumers League, founded in 1899, is America’s pioneer consumer organization. Our mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad. For more information, visit www.nclnet.org.

The Need for a Mandatory Binding Arbitration Overhaul – National Consumers League

by Sally Greenberg, NCL Executive Director

In the past several weeks, I’ve had two occasions to think about the effects of those ubiquitous binding mandatory arbitration clauses that are found in so many consumer contracts today. Two weeks ago, I spoke on a panel at an American Bar Association meeting on the Arbitration Fairness Act and advocating for an end to forcing consumers into mandatory arbitration. Then last week, I visited Congressional offices with homeowners whose houses had been built with such shoddy workmanship that they were unliveable – and yet they couldn’t seek remedies in court because of mandatory arbitration clauses in their contracts and the homebuilder himself owned or controlled the arbitration service. Adult children of nursing home residents described how their elderly parents were talked into signing arbitration clauses and subsequently developed deadly infections because of mistreatment and neglect, but the surviving children we barred from getting their cases heard in court because of a BMA clause, and the arbitrator sided against them. The companies offering arbitration actively seek the business of corporate clients, often promising them positive outcomes. In other words, the business of offering arbitration in consumer cases has become increasingly corrupted and biased.

What are these odious BMA clauses and how do they work? The clauses are buried in a contract you agree to as a condition of getting the service or good. The provisions contain some version of the following: “if there is a dispute between the parties the exclusive forum for determining remedies is arbitration carried out by the XX (one of three arbitration companies)” . That is, you can’t go to court, not even small claims court, you can’t bring a class, you can’t have a judge decide your case. They were described to me by corporate lawyer as a “risk management tool for corporate America.” That is pretty accurate, because these clauses prevent companies who engage in wrongdoing from being held accountable in a court of law. And they have worked beautifully to protect wrongdoers and emboldened them to add more and more of these clauses in their agreements with consumers.

If you think you aren’t affected by a BMA clause, think again. Anyone who’s signed up for a credit card, bought a computer, bought a cellphone, taken out a line of credit, rented a car, or engaged in any of the millions of transactions consumers deal with every day has agreed to one of these clauses, most often without knowing it.

That is why consumer groups and many others support the *Arbitration Fairness Act—HR 1020 in the House sponsored by Congressman Hank Johnson (D-GA) (the Senate bill doesn’t have a number yet) — which will bar pre-dispute mandatory binding arbitration in consumer and employment contracts. There’s nothing wrong with arbitration or mediation as an alternative to court if both parties agree to take this route AFTER the dispute has arisen and voluntarily. But forcing consumers and workers—60 percent of employment contracts apparently contain such clauses, and workers must agree to them if they want the job—into a private system of “justice” —which charges them a fee to get their case heard, deprives them of a judge, the right to submit and have the rules of evidence enforced, have a decision based on the law, have a written record, the right to appeal, and have a public record of the adjudication – is wrong and must end.

Moreover, consumers are deprived of counsel because few lawyers will take on cases if there’s an arbitration clause involved; the deck is stacked against the client and the lawyers find it hard to get paid. Faced with insurmountable odds, consumers or workers often are unable to fight for their rights, even if they have a strong case, because the arbitration system is so skewed against them.

A powerful coalition of consumers, workers, civil rights leaders, families of nursing home patients, and many other groups are seeking passage of the Arbitration Fairness Act in order to restore justice to a system that’s been hijacked by corporate interests. We know we’ll have a major challenge going up against the corporate entities that defend these clauses by making the dubious claim that they are “good for consumers” because, they argue, they provide “quicker, cheaper and more equitable resolution of cases.” If these BMA clauses are good for consumers, don’t force consumers into it, let them decide for themselves to opt for an alternative to court. If the system is fair, including the right to enter into class actions, the parties will choose arbitration.

Right now, powerful interests have commandeered the legal system, making it work as a shield that keeps them from being held accountable in the event that a homebuilder has engaged in wholesale consumer fraud in construction, or an employer has fired someone because they are African American, or a nursing home has neglected or abused an elderly resident so terribly that she dies of severe infection. The Arbitration Fairness Act will correct these abuses; NCL and other consumer groups intend to work tirelessly to unmask the corruption in the BMA system and see it addressed once and for all through the enactment of Arbitration Fairness Act.

 

*Links are no longer active as the original sources have removed the content, sometimes due to federal website changes or restructurings.

Open Door at White House for Consumer Groups – National Consumers League

By Sally Greenberg, NCL Executive Director

Last Friday, May 1, a number of national of consumer groups were invited to meet with White House staff to discuss our priorities for the coming legislative season. If you think about it, much of what has occupied the new Obama Administration is directly related to consumer concerns: the housing foreclosure crisis, rising credit card debt, and a host of unfair lending practices by many banks issuing the cards. With the recall of peanuts and peanut butter a few months ago, food safety has become another top priority. And the Act passed last year, reforming product safety law and regulation after children’s toys were found to have excessive levels of lead needs implementation.

Our groups have a lot of expertise and a variety of concerns. Last December *our groups issued a platform laying out many of these in a six point Consumer Platform covering food and product safety, health care reform, financial services, access to the courts, energy, and restoring the office of consumer affairs in the White House to give consumers a voice at the highest levels. We were pleased to have the chance to discuss these with senior White House staff.

I used my five minutes describing the National Consumers League’s Medication  Adherence Campaign, highlighted our *LifeSmarts financial literacy and consumer education competitions for teens, and talked about NCL’s Fraud Center, our work on child labor issues and close working relationship with unions, tying together the issues of workers and consumers.

The groups together expressed appreciation to President Obama for using his bully pulpit to bring banks to the White House and *asking them for “fair and transparent” rules and to reform some of the most odious practices – like using low, teaser interest rates to draw consumers in and then doubling those rates within weeks of issuing the card, allowing consumers to exceed their credit limits, then imposing excessive rates, or charging consumers who pay their bills by phone or Internet. Last week the House of Representatives delivered a powerful message to the industry – by a vote of 357 to 70, with 107 Republicans voting in favor, the House passed the Credit Cardholders Bill of Rights, which addresses some of the worst practices. The Senate is set to act this week.

White House staff promised that we will soon see a nominee to head the Consumer Product Safety Commission, which regulates product safety, including the safety of toys and other baby products and badly needs new leadership. Among the other issues we addressed were the need for broad based assistance to homeowners facing disclosure, payday loans and restoration of usury limits on loans, auto safety, consumer fraud, securities regulation, and protections for low income, military and immigrant communities that are often targets of fraud.

Together, our groups represent the interest of millions of consumers across America. It was satisfying to find an open door in this White House and to have the chance to outline our concerns about the host of issues facing consumers in the United States today.

 

*Links are no longer active as the original sources have removed the content, sometimes due to federal website changes or restructurings.

NCL applauds Obama nominations for CPSC – National Consumers League

May 6, 2009

Contact: 202-835-3323, media@nclnet.org

Washington, DC—The National Consumers League applauds President Barack Obama’s nominations of Inez Tenenbaum, attorney and former Superintendent of Schools for the state South Carolina, as Chairman of the Consumer Product Safety Commission (CPSC) and Professor Robert Adler, who worked as counsel to former CPSC Commissioner R. David Pittle, as Commissioner. Adler also served as a member of the Consumers Union board of directors.

The following statement may be attributed to Sally Greenberg, National Consumers League Executive Director:

Inez Tenenbaum has shown, through her work as South Carolina’s Superintendent of Schools, that children’s health and safety are a high priority. As superintendent, she worked to fight obesity and to promote nutritional programs in the schools; as Superintendent, she has also had the kind of management experience that will be needed to run the CPSC.

If she is confirmed, Tenenbaum’s previous experience will serve her well in her new role as head of the Consumer Product Safety Commission, a federal agency that regulates the safety of over 15,000 products, including many products for children. We will welcome Tenenbaum to Washington and look forward to working with her in her new role as CPSC Chairman.

About Robert Adler, Greenberg also noted:

I’ve known and worked with Bob Adler on product safety issues for more than a decade. He is a highly qualified nominee who has a depth of knowledge about the CPSC and its authorizing statute, and he will be a strong champion for consumer health and safety. Both of these nominees will help to restore the CPSC to the agency Congress originally intended it to be: an independent federal safety agency that effectively protects consumers, and especially children, from product safety hazards.

The National Consumers League also commends the President for pressing for full funding of the Commission and his stated intent to restore the agency to its full complement of five commissioners.

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About the National Consumers League

The National Consumers League, founded in 1899, is America’s pioneer consumer organization. Our mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad. For more information, visit www.nclnet.org.

Preparing for a Pandemic – Swine Flu 101 – National Consumers League

By Mimi Johnson

A little more than a week after the first announcements of the *H1N1 flu (swine flu) hitting the United States, it seems the virus has now spread throughout much of the country. Though it now appears to be a milder flu than was initially expected, we still need to act with good judgment (and hygiene) to help keep this virus at bay!

Some things to consider:

  • If you or a member of your household is diagnosed with the H1N1 flu virus, notify employers and schools as soon as possible.
  • If you or a member of your household is feeling sick or exhibiting flu-like symptoms, do not go to school or work. You should also limit the contact you (and your sick household) has with others.

Some measures YOU can take to prevent yourself from getting the flu:

  • Cover your nose and mouth with a tissue (or your elbow) when you cough or sneeze, and throw the tissue away immediately after using it.
  • Wash your hands often with soap and water — especially after you cough or sneeze, touch communal handrails, door knobs, etc., or before you eat; alcohol-based hand cleaners or wipes will also do the trick.
  • Avoid touching your eyes, nose, or mouth. That’s how germs spread.

The flu is thought to spread mainly person-to-person, so preventing the spread of germs is your #1 defense!

Some things you shouldn’t do:

*Time Magazine has put together this helpful list of Top 5 Swine Flu don’ts.

You should continue to stay informed – check your local news and health departments to learn about the flu in your region.  Also, check the CDC’s H1N1 Web site for the most current and detailed official information.

On the off-chance that the flu situation causes closures of schools, work, and points of service like grocery stores, restaurants, etc., the Centers for Disease Control (CDC) recommends you develop a family emergency plan as a precaution. “This should include storing a supply of food, medicines, facemasks, alcohol-based hand rubs and other essential supplies.”

*Links are no longer active as the original sources have removed the content, sometimes due to federal website changes or restructurings.

Credit Card Reform: It’s about Time – National Consumers League

by Sally Greenberg, NCL Executive Director

Three cheers for President Obama’s speaking out publicly against some of the worst abuses in the credit card industry. Mr. Obama called to the White House the heads of banks issuing these cards and gave them a dressing down. No more “anytime, any reason rate hikes,” he said. Credit cards companies should offer a “plain vanilla, easy to understand, simplest terms possible” card for the average user, and not bury hidden charges and fees in the fine print of the contract.

Consumer groups have long urged Congress to reform the most odious practices of  the credit card industry, including calling for a ban on mandatory arbitration clauses in all their contracts and barring class actions for users who have complaints against their credit card issue. We’ve called for bans on universal default – a practice that sends your credit card interest rates up if you default on another unrelated payment, say your mortgage. In a recent Washington Post article, a reader who had perfect credit but miscalculated her payment date and was two days late on a bill saw her interest rate shoot up. She was told this hike was “automatic.”

We applaud the President for using his bully pulpit to call out the rampant abuses in this industry.  Earlier this year, the Federal Reserve issued regulations to curb many of these abuses, but those rules won’t go into effect into effect next year. NCL has joined with a host of other consumer groups in a letter to Congress supporting House and Senate bills to codify into law many of the Fed’s rules. Among the bills’ features are banning interest rate increases on existing balances unless payment is more than 30 days late and forbidding “double-cycle billing,” the practice of charging interest on debts paid off the previous month. The bills would require 45 days’ notice for a rate increase on your credit card account.

We hope the President will weigh in with Congress in support of these all-important issues. His voice will be needed to overcome the vocal opposition from the industry and their supporters in Congress.by Sally Greenberg, NCL Executive Director

Three cheers for President Obama’s speaking out publicly against some of the worst abuses in the credit card industry. Mr. Obama called to the White House the heads of banks issuing these cards and gave them a dressing down. No more “anytime, any reason rate hikes,” he said. Credit cards companies should offer a “plain vanilla, easy to understand, simplest terms possible” card for the average user, and not bury hidden charges and fees in the fine print of the contract.

Consumer groups have long urged Congress to reform the most odious practices of  the credit card industry, including calling for a ban on mandatory arbitration clauses in all their contracts and barring class actions for users who have complaints against their credit card issue. We’ve called for bans on universal default – a practice that sends your credit card interest rates up if you default on another unrelated payment, say your mortgage. In a recent Washington Post article, a reader who had perfect credit but miscalculated her payment date and was two days late on a bill saw her interest rate shoot up. She was told this hike was “automatic.”

We applaud the President for using his bully pulpit to call out the rampant abuses in this industry.  Earlier this year, the Federal Reserve issued regulations to curb many of these abuses, but those rules won’t go into effect into effect next year. NCL has joined with a host of other consumer groups in a letter to Congress supporting House and Senate bills to codify into law many of the Fed’s rules. Among the bills’ features are banning interest rate increases on existing balances unless payment is more than 30 days late and forbidding “double-cycle billing,” the practice of charging interest on debts paid off the previous month. The bills would require 45 days’ notice for a rate increase on your credit card account.

We hope the President will weigh in with Congress in support of these all-important issues. His voice will be needed to overcome the vocal opposition from the industry and their supporters in Congress.

Wisconsin takes 2009 national LifeSmarts title – National Consumers League

April 29, 2009

Winners take home fabulous prizes, will be honored in local parade

Contact: 202-835-3323, media@nclnet.org

Washington, DC—The student team from Wisconsin’s Oconto High School was crowned national LifeSmarts champions in St. Louis, Missouri on Tuesday. In a tough final match against the second-place team from Washington State’s Kittitas High School, the Wisconsin teens outscored their opponents and did it with great sportsmanship. Teams from New Hampshire and Oklahoma placed third.

“We are so proud of these students from Wisconsin, who represented their state program with class and pride,” said LifeSmarts Program Director Lisa Hertzberg. “They played hard and demonstrated their consumer smarts throughout the four-day event. They are true LifeSmarts champions.”

LifeSmarts is a program run by the Washington, DC-based National Consumers League (NCL), the nation’s oldest consumer advocate. It competitively tests high school students’ knowledge of consumer awareness, with subjects including personal finance, health and safety, consumer rights and responsibility, technology, and the environment.

“NCL’s LifeSmarts program is allowing us to rear a generation of consumer-savvy teenagers who often outsmart their parents on issues related to avoiding fraud, credit and debt, and complicated health care decisions,” said NCL Executive Director Sally Greenberg. In the 15 years that LifeSmarts has been educating high school and middle school teens on consumer issues, it has grown dramatically. The program’s latest partnership will bring the program to Family, Career, and Community Leaders of America youth and advisers.

Thirty state LifeSmarts champions gathered in St. Louis, where the best of more than 22,000 teens who competed in the 2008-2009 LifeSmarts program nationwide vied for a chance at the 2009 national title. Across the country, players answered more than 3 million consumer questions at www.lifesmarts.org in the online competition during the 2008-2009 academic year.

At the awards ceremony, Wisconsin’s coach Tammie McCarthy thanked NCL, praised her team’s hard-work, honored her team members, and described how good it felt to finally hold the championship trophy in her hands. McCarthy is a veteran LifeSmarts coach who has represented Wisconsin with Oconto High School teams four times. The students will be honored with a pep assembly upon their return, “Congratulations” signs around town, and an appearance in Oconto’s summer parade.

For team photos, event schedules, grid standings, and more, log on to www.lifesmarts.org.

All winners at the national LifeSmarts Competition received valuable prizes donated by sponsors to the National Consumers League, including scholarships, savings bonds, gift cards, and more. To learn more about the program, contact NCL’s Lisa Hertzberg at 202-835-3323. For a complete listing of this year’s prizes, visit www.lifesmarts.org.

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About LifeSmarts and the National Consumers League

LifeSmarts is a program of the National Consumers League. State coordinators run the programs on a volunteer basis. For more information, visit: www.lifesmarts.org, email lifesmarts@nclnet.org, or call the National Consumers League’s communications department at 202-835-3323. The National Consumers League, founded in 1899, is America’s pioneer consumer organization. Our mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad. For more information, visit www.nclnet.org.

LifeSmarts Nationals in The Lou – National Consumers League

The Savvy Consumer blog will be taking a break for the next few days to staff the 2009 National LifeSmarts Championship. We know you’ll miss us terribly, so come visit us at our official nationals blog! We’ll be posting competition updates, team photos, and stories from the national competition — and the 30 state champion teams who will start arriving in St. Louis tomorrow.

See you back at the Savvy Consumer blog next week!

Consumer, nutrition groups urge Obama, Congress to update alcohol policies for the 21st Century – National Consumers League

April 23, 2009

Organizations issue four-step plan calling for mandatory alcohol labeling and more resources to combat underage drinking

Contact: 202-835-3323, media@nclnet.org

Washington, DC — A coalition of public interest groups today called on Congress and the Obama Administration to overturn decades of inattention to the nation’s alcohol policies by finally issuing a useful final regulation to require standardized labeling information on beer, wine and distilled spirits products and providing the government resources needed to address such pressing problems as underage drinking, binge drinking, and drunk driving.

Using the observance of National Alcohol Awareness Month to rally attention, four leading nutrition and consumer advocacy organizations — Center for Science in the Public Interest, Consumer Federation of America, the National Consumers League, and Shape Up America! — released a new action plan, Alcohol Policy for the 21st Century: A Platform to Give Americans the Facts to Drink Responsibly, intended to bring the nation’s policies into the 21st century. Issued as a nationwide call to action, the platform urges the new Administration and Congress to make meaningful changes both in how information about the content of alcoholic beverages is communicated to the public and how the nation mobilizes to reduce underage drinking.

Specifically, the platform urges swift action on four regulatory and legislative measures:

  1. Gaining swift action by the Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau (TTB) to issue a final regulation that requires complete and easy-to-read labeling information on all beer, wine and distilled spirits products. To provide the information needed for consumers to make informed purchasing and consumption decisions, the advocates continue to press for a standardized “Alcohol Facts” panel that lists the alcohol content, the amount of alcohol per serving, the definition of a standard drink, the number of calories and facts about other ingredients.
  1. Enlisting the Department of Health and Human Services (HHS) to make increased access to alcohol content information a new national health objective when HHS issues Healthy People 2020, the updated ten-year health goals, in early 2010.
  1. Including detailed advice on responsible alcohol consumption levels for the public when HHS and the U.S. Department of Agriculture (USDA) release the revised Dietary Guidelines for Americans in 2010, with a specific focus on what constitutes a “standard drink” and the calorie content of “non-standard” mixed alcoholic drinks now gaining in popularity.
  1. Gaining Congressional passage of the “Support 21 Act of 2009,” which will expand the nation’s underage drinking prevention efforts by allocating an additional $35.5 million to federal and state programs.

Among these actions, the top priority for the public health community is for TTB to move quickly to issue a consumer friendly final alcohol labeling regulation. This step would end the stalemate in modernizing beverage alcohol labels that traces back to 1972, when consumer organizations first asked the federal government to require meaningful alcohol labeling. In 2003, the National Consumers League, the Center for Science in the Public Interest, Consumer Federation of America and 75 other public health and consumer organizations submitted a formal petition to TTB resulting in the agency issuing an “advanced notice of proposed rulemaking” in April 2005. Then, in 2007, TTB proposed a mandatory “Serving Facts” panel on beer, wine and distilled spirits that left out alcohol content and the amount of alcohol in a serving and was widely attacked by consumer groups and the public health community for being incomplete.

“There is no debate within the public health and consumer community about the need for mandatory and complete alcohol labeling,” said Chris Waldrop, Director of the Food Policy Institute at the Consumer Federation of America. “It’s time to give consumers the same helpful and easily accessible labeling information that is now required for conventional foods, dietary supplements, and nonprescription drugs.”

Although TTB’s 2007 actions were roundly criticized, the advocacy groups believe the record in the current rulemaking is sufficient for the agency to act now to issue a final alcohol labeling regulation in 2009. The advocates also urge TTB to consult with the Food and Drug Administration (FDA) regarding the most effective format and graphic design for the “Alcohol Facts” label.

George Hacker, Director of CSPI’s Alcohol Policies Project, said: “TTB has had a comprehensive response to its haphazard rulemaking to develop labels that will be helpful to consumers in measuring and moderating their alcohol consumption. The agency should accept the guidance it has received and find the political will to act.”

From a public health perspective, the advocacy organizations also urge HHS and USDA to provide detailed information on what constitutes a “standard drink” and the calorie content of popular “non-standard” mixed alcoholic drinks when the departments issue the updated Dietary Guidelines for Americans in 2010. The reason, according to the advocates, is insufficient information in the marketplace for consumers to know what constitutes a “standard drink” — 12 ounces of regular beer, 5 ounces of wine and 1.5 ounces of 80-proof (40%) distilled spirits — and to understand that standard serving sizes of beer, wine and spirits are equal in alcohol strength and their effect on the body. As a result, research finds nearly 20 percent of current drinkers regularly consume more than the up to two standard drinks a day for men and one drink a day for women that the Dietary Guidelines defines a moderate drinking.

“Those consumers who choose to drink absolutely need alcohol and calorie information per serving to help them comply with recommendations in the Dietary Guidelines,” said Sally Greenberg, Executive Director of the National Consumers League. “Without it, alcohol consumers continue to be left in the dark.”

The alcohol platform encourages HHS to add specific objectives to the upcoming Healthy People 2020 national health goals that reflect the current scientific knowledge about the calorie content of alcoholic beverages. Because alcohol is metabolized quite differently from these other macronutrients and provides 7 calories per gram compared to 4 calories per gram for carbohydrates, increased access to alcohol content information through nutrition counseling and government education initiatives is needed both to combat the obesity epidemic and to reduce alcohol-related mortality resulting from hypertension, liver disease and certain cancers, as well as injury.

“To encourage weight management and reduce the health risks associated with alcohol requires that the 55 percent of adult Americans who drink have the information they need to make responsible decisions,” said Barbara J. Moore, Ph.D., president of Shape Up America!, “Anything less is a setback for public health.”

Addressing the pervasive problem of underage drinking, the platform calls on Congress to pass H.R. 1028 — the “Support 21 Act of 2009” — which allocates an additional $35.5 million to federal and state efforts to reduce underage drinking. Recognizing that lowering the drinking age is not the answer, the bill focuses on delaying alcohol use through education and a stronger focus within the Centers for Disease Control and Prevention (CDC) on disseminating research on effective strategies to reduce underage drinking. The bill also calls for a National Academies of Science report on available research regarding the impact of alcohol on adolescent brain development and the public policy implications of that research.

According to the Centers for Disease Control and Prevention (CDC), underage drinkers are responsible for 11 percent of all the beverage alcohol consumed in the U.S. and on average, consume more drinks per occasion than adults. Moreover, new research on brain development shows that adolescent brains are not fully developed before age 21, and alcohol abuse damages this development process.

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About the Center for Science in the Public Interest

Since 1971, the Center for Science in the Public Interest has been a strong advocate for nutrition and health, food safety, alcohol policy, and sound science. Founded by executive director Michael Jacobson, Ph.D. and two other scientists, CSPI has long sought to educate the public, advocate government policies that are consistent with scientific evidence on health and environmental issues, and counter industry’s powerful influence on public opinion and public policies.

About the Consumer Federation of America

Consumer Federation of America is a non-profit association of some 300 organizations, with a combined membership of over 50 million Americans. Since its founding in 1968, CFA has worked to advance the interest of American consumers through research, education and advocacy. CFA’s Food Policy Institute was created in 1999 and engages in research, education and advocacy on food and agricultural policy, agricultural biotechnology, food safety and nutrition.

About the National Consumers League

Founded in 1899, the National Consumers League is America’s pioneer consumer organization. Its mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad. NCL is a private, nonprofit membership organization. For more information, visit www.nclnet.org.

About Shape Up America!

Shape Up America! was founded in 1994 by former U.S. Surgeon General C. Everett Koop to raise awareness of the health effects of obesity and to provide responsible information on weight management to the public and to health care professionals. The organization maintains an award winning website – www.shapeup.org – accessed by more than 100,000 visitors each month and an “opt-in” e-newsletter with more than 24,000 subscribers.