National Consumers League Applauds Progress on Responsible GLP-1 Marketing
Media Contact: Lisa McDonald, Vice President of Communications, 202-207-2829
Washington, DC – As an organization focused on the safety of GLP-1 weight-loss drugs, the National Consumers League welcomes the agreement between Novo Nordisk and the telehealth platform Hims & Hers as an important step that could turn the tide away from consumers opting for unapproved GLP-1 weight-loss products.
By allowing Hims & Hers to sell Novo Nordisk’s injectable semaglutide drugs and the new pill form at the self-pay prices offered on other telehealth platforms, the agreement will give more consumers access to FDA-approved GLP-1 medicines whose safety is established by large clinical trials. Under the agreement, Hims will also offer to transition patients now taking a compounded GLP-1 to an FDA-approved alternative in consultation with a health professional.
But what NCL views as especially noteworthy is that Hims & Hers will stop advertising compounded GLP-1s as safe alternatives to the FDA-approved medicines. As one of the largest advertisers of compounded GLP-1 weight-loss products, including glitzy ads during the 2025 and 2026 Super Bowls, Hims & Hers has played an outsized role in promoting compounded versions through tactics that violate the Federal Trade Commission’s prohibition on false and deceptive advertising. NCL has repeatedly called out the company for deceptive advertising practices, such as unsubstantiated claims and the omission of information on side effects and risks, which mislead consumers into believing that untested, unapproved compounded GLP-1s are essentially the same in safety and efficacy as FDA-approved medicines.
“This could be the breakthrough that consumer advocates and patient safety organizations have hoped for. Not only will more consumers have affordable access to FDA-approved GLP-1 weight loss products, but there is the potential to blunt the impact of the voluminous, misleading television and online advertising that only promotes the benefits of compounded GLP-1s without disclosing the risks. It is a win-win that will lead to better obesity care while reducing the harm when consumers opt for unapproved drugs, and some pay the price with serious health problems,” said NCL’s Director of Food and Nutrition Policy, Nancy Glick.”
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About the National Consumers League (NCL)
The National Consumers League, founded in 1899, is America’s pioneer consumer organization. Our mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad. For more information, visit www.nclnet.org.
















