{"id":1233,"date":"2015-12-18T18:25:00","date_gmt":"2015-12-18T18:25:00","guid":{"rendered":"https:\/\/nclnet.org\/syf_concluding_research\/"},"modified":"2020-12-14T21:51:21","modified_gmt":"2020-12-14T21:51:21","slug":"syf_concluding_research","status":"publish","type":"post","link":"https:\/\/nclnet.org\/syf_concluding_research\/","title":{"rendered":"Survey: Increased communication between patients, health care providers leads to better adherence – National Consumers League"},"content":{"rendered":"

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December 18, 2015<\/p>\n

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Results of the national Script Your Future campaign confirm theories of link between communication, adherence<\/em><\/p>\n

Contact: NCL Communications, Cindy Hoang,\u00a0cindyh@nclnet.org,<\/a>\u00a0(202) 207-2832<\/a><\/p>\n

Washington, DC\u2014New research conducted for a national multi-media educational campaign to raise awareness about the importance of medication adherence shows that there are clear benefits and opportunities linked to increased communication between people who take prescription medications and their health care professionals, as well as to the use of tools that make it easier to adhere to medications. Greenberg Quinlan Rosner (GQR) surveyed patients for the\u00a0Script Your Future<\/em>\u00a0campaign, in the campaign\u2019s pilot cities before the campaign launched in 2011, at its midpoint in 2013 and again in 2015. \u00a0The new results, released today, demonstrate improvement in communication and adherence, particularly in the campaign\u2019s target market cities.<\/p>\n

Bringing together more than 135 stakeholder organizations,\u00a0Script Your Future\u00a0<\/em>hasaimed to help people with chronic conditions\u2014cardiovascular disease, respiratory disease (asthma and COPD), and diabetes\u2014along with their families, caregivers, and health care professionals, to talk more clearly and effectively with each other about adherence.\u00a0Script Your Future<\/em>\u2019s national outreach and targeted efforts in six pilot cities have reached millions through hundreds of local events, traditional and social media, educational programs by campaign stakeholders, and the campaign website,\u00a0www.ScriptYourFuture.org<\/a>.\u00a0<\/p>\n

The surveys \u00a0in the six pilot cities\u2014from 2011 to the present\u2014show that, while Americans possess a strong awareness and acceptance of the importance of taking medications exactly as prescribed, there are clear benefits and opportunities linked to increased communication between people who take prescription medicines and health care professionals, and use of tools that make it easier to adhere to prescription medicines.<\/p>\n

According to the GQR survey data:\u00a0<\/p>\n

The link between communication and good adherence emerged as important early on in the campaign and continues to be crucial; those who report taking medications better than a year ago also are more likely to experience increased communications by health care professionals over the same time period, while those who report a worse job taking medications say they had seen decreased communications. The increase in communications from pharmacists has been particularly notable. Continuing to work to encourage communications between patients and health care professionals will be an important piece in continuing to promote awareness around adherence to medication.<\/em><\/p>\n

\u201cWe are pleased at the results of this research, which confirm our hypotheses on the importance of good patient-provider communication, and validate the involvement of more than135 \u00a0organizations that, through their collaboration and support, brought the\u00a0Script Your Future<\/em>\u00a0campaign to life,\u201d said Sally Greenberg, executive director of the National Consumers League, the lead campaign organizer.\u00a0<\/p>\n

The GQR research also found that those taking medicines in the pilot cities, where the campaign had specific outreach efforts, are significantly more likely than those in a control market to say they are taking their medicines better than in the previous year.<\/p>\n

The\u00a0Script Your Future<\/em>\u00a0pilot cities, or target markets, are Baltimore, Md.; Birmingham, Ala.; Cincinnati, Ohio; Providence, RI; Raleigh, NC; and Sacramento, Calif.<\/p>\n

Key findings<\/strong><\/p>\n

Some key findings from the surveys of patients in the six pilot cities \u00a0include:<\/p>\n